Nº 01
Reels & Short-Form Video
Dynamic reels and video formats for Instagram, LinkedIn, TikTok and social media campaigns – including hook concept, edit and the right tonality for each platform.
Social Media Content Hannover
Social media content & reels in Hannover for modern companies.
Authentic photos, reels and content productions for brands, companies and self-employed professionals – professionally produced and optimised for Instagram, LinkedIn, TikTok and modern corporate communications.
Content is part of how a company is perceived today. Anyone who wants visibility needs more than spontaneous phone shots. The goal is image material that's modern, authentic and strategically effective – aligned with the brand instead of the next passing trend.
◆Impact
Content that does more than just reach.
Good content doesn't just generate likes. It strengthens brand perception, trust and visibility – turning an account into a communication channel that works for itself.
Professional social media content should feel professional, carry personality, look modern and support reach – while remaining usable across multiple weeks and functioning on several platforms.
That creates a clear logic: not as much material as possible, but material produced as well as possible – with a visual language that fits the brand and stands out from interchangeable standard content.
◆Offer
My content offer.
Six focus areas for companies, brands and high-quality service providers – each with a clear focus on how the material is later used across the right channels.
Nº 02
Social Media Photography
Professional image series for feed, stories, website and corporate communications – consistently composed, curated and ready to use for several weeks of content.
Nº 03
Behind-the-Scenes & Reportage
Authentic insights into companies, processes, events and people – with a documentary eye instead of sterile staging. The material that genuinely brings brands closer.
Nº 04
Team & Personal Branding Content
Modern presence for leadership, board members, teams and personal brands – portraits, reels and reportage in a unified visual language for LinkedIn and career channels.
Nº 05
Content Days & Batch Production
Efficient production of larger content volumes in a single day: multiple reels, image series, detail shots and reportage material – several weeks or months of content stock in one session.
Nº 06
LinkedIn & Business Content
Serious, modern content for recruiting, visibility and brand building on LinkedIn – without the TikTok look, but with the dynamics today's B2B communication expects.
◆Observation
Why many companies struggle with social media.
Many companies today publish too rarely, too unprofessionally, too arbitrarily – or entirely interchangeably. The result: a presence that exists, but moves very little.
The difference doesn't come from more posts. It comes from a clear visual language, a strategy behind the formats and consistent content that holds the same tonality over weeks and months.
Professional content doesn't mean looking artificial. Strong work feels authentic – yet still appears polished and considered. That balance is the actual discipline.
◆My approach
Strategy meets content production.
Four principles I align every content production with – so the images aren't just published, but actually work.
Nº 01
Understand goals and platforms first
Before we produce anything, we clarify what the content needs to achieve – reach, recruiting, brand building or sales preparation – and which channels it's landing on.
Nº 02
Produce efficiently instead of scattering effort
Content batching: multiple formats, several weeks of content in one focused production day – with a clear shooting order and prepared hooks.
Nº 03
Reportage eye instead of ad aesthetics
Real situations, real reactions, real spaces. The content feels natural – and at the same time more professional than spontaneous phone footage.
Nº 04
Consistency across the entire series
Looks, edit, colours and tonality run through the whole production. The result is a recognisable brand presence, not a patchwork.
◆Platforms
Which platforms the content is built for.
Content is thought through and produced differently depending on goal and platform. Cutting tempo, image axis, tonality and resolution follow the use case – not the other way around.
Instagram
Reels, stories, feed series and covers – produced for today's algorithm, not the one from two years ago.
LinkedIn
Business-grade reels, portraits and reportage posts – serious, modern, with a clear brand identity.
TikTok
Vertical video with the cutting tempo and hook logic of the platform – for brands that want to reach younger audiences.
Website
Hero videos, loop sequences and imagery for About and Careers pages – in the resolutions today's web actually needs.
Recruiting
Talent-focused content for career pages, campaigns and job ads – with a focus on people, culture and everyday work.
Press & Comms
Image material and reel snippets for newsroom, press releases, internal communications and stakeholder newsletters.
◆Process
How a content production works.
Four clear steps – from strategy to delivery. Efficient, predictable and without unnecessary sales loops.
- Step 01
Strategy & planning
Joint definition of audience, formats, platforms and content goals – including shotlist and hook concepts on request.
- Step 02
Production day
Efficient creation of photos, reels and video clips across one or several days – calmly led, with a clear running order.
- Step 03
Selection & post-production
Professional image editing, reel cuts and format optimisation for each platform and intended use.
- Step 04
Delivery & usage
Final files ready for Instagram, LinkedIn, TikTok, website and communications – provided as a download, ready to deploy.
◆Work
Selected social media productions.
From business reels and behind-the-scenes content to modern corporate presences – professional content lives off genuine atmosphere, a clear visual language and strategic impact.
◆Reels & short-form video
◆Social media photography
◆FAQ
Questions & straight talk about content creation.
The most common questions from companies, marketing and HR teams – answered honestly.
Which platforms do you create content for?
The main focus is Instagram, LinkedIn and TikTok – complemented by content for corporate websites, career pages, newsletters and press releases. Depending on audience and platform, format, edit, image axis and tonality are individually adapted.
Do you help with ideation and planning?
Yes. Before production we clarify audience, platform, tonality and concrete formats together – on request including shotlist, hook concepts and a sequence for the coming weeks. If you already have a clear idea, I translate it directly into an efficient production plan.
How quickly do we receive the content?
Typically within three to five working days after the production day. For time-critical occasions such as trade shows, launches or press moments, express deliveries are available for selected hero pieces – the remaining formats follow curated.
Do you offer retainers or monthly packages?
Yes. For companies with a constant need for fresh content there are retainer models: monthly or quarterly production days with a consistently aligned visual language and predictable delivery. Ideal for brands that want to set up social media professionally over the long term.
What does social media content cost?
The price depends on format, scope, number of reels and required delivery speed. An initial production day with a photo and reels mix is often in the low four-figure range. After a short briefing I prepare a transparent, individual quote with no hidden items.
Can photos and reels be produced together?
That's exactly what content batching is for: in one production day, high-quality stills for feed and stories are created in parallel with several reel hooks and cutaways. This lowers production costs and creates a consistent visual language across all formats.
Do you also produce content directly on company premises?
Yes – very gladly. On-site productions in the office, on the production floor or in the field feel significantly more credible than sterile studio content. I plan setups so regular operations are disrupted as little as possible.
Is the content also suitable for LinkedIn?
Deliberately yes. Reels, portraits and reportage material are produced so they work confidently on LinkedIn profiles, career pages and recruiting ads – without the typical look of TikTok material on a business platform.
Can multiple reels be produced in a single day?
Three to eight reels per production day is typical, depending on complexity, setups and changeovers. With a clear briefing, prepared hooks and a well-thought-out shooting order, several weeks of content emerge from one focused session.
◆Enquiry
Ready for professional social media content?
Whether it's reels, business content or a complete content production – send me a short message about what you need. A few details on brand, goal and platform are enough for an initial assessment.
Reply usually within 24 hours – personally.
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