Hourly rate calculator for photographers.
Calculate your optimal hourly rate with a target-group-specific calculator – from beginner to pro, the right calculation for every situation.
Many photographers price too low because they only include the obvious costs. Here you see how your hourly rate actually breaks down.
- ◆Free
- ◆With visualization
- ◆Target-group specific
- ◆Annual overview
1. Choose your situation
2. Your costs and settings
Base settings
⏰ Working time per job
A flat 8 hours (4 hours shooting + 4 hours post-processing)
This split is common in the photography industry and enables fair pricing.
Project-specific costs
3. Your result
Your calculated hourly rate
per hour
💰 Your price packages
Half-day rate
4 hours
Ideal for smaller shoots, portraits or product photos
Day rate
8 hours
Standard for weddings, events or larger projects
Package price
All-inclusive
Complete package incl. shoot + post-processing
📋 Additional pricing options
2 hours
0 €
Mini shoot
6 hours
0 €
3/4 day
10 hours
0 €
Extended
12 hours
0 €
Intensive day
Cost breakdown
Yearly overview
💡 Key insights
• Only 0% of your hourly rate is pure profit
• With 15 jobs per month you earn approx. €0 per year
• Each sick or vacation day costs you approx. €0.00 in lost revenue
• Tax advisor costs: Infinity% of your hourly rate goes into professional tax advice (€150/month)
📊 Industry benchmark
⚠️ Your hourly rate is below the industry average
🎯 Strategic recommendations
Cost optimization:
- • Review your insurance policies regularly
- • Take advantage of tax benefits when buying equipment
- • Negotiate better conditions for software subscriptions
Revenue growth:
- • Offer packages instead of single services
- • Tap into lucrative niche markets
- • Invest in education to justify premium prices
All calculators in one app.
Get the full calculator collection as the Photo Calculator app — offline, no account, always with you.
What makes this calculator different.
Four design decisions that set it apart from generic calculators – each born from real coaching conversations with photographers at the start or in the middle of self-employment.
Three modes for three life stages.
Charts instead of a wall of numbers.
Guided through every field.
Simulate your business year.
Answers to common questions.
Related tools.
These calculators match the current tool and extend your workflow.
Solid photography knowledge.
Calculators give you the number. On the blog and in 1:1 coaching I turn theory into results you can see in your images.